Showing posts with label price. Show all posts
Showing posts with label price. Show all posts

Monday, October 16, 2023

What price for your art? Know your value

How to ask more for your talent

~ I was around 25 when I was called by the boss I was already working for, in a famous live jazz organization. He wanted to hire me as press secretary, for he had noticed that as a junior manager of their jazz club, I had shown good communication skills and some attitude I had brought from my time in Paris and London.

Francesco Fontana Artist - Collector in the Studio
Fontana with a collector in the studio

Stellar artists

At theaters and large outdoor venues, headliners were stellar names. One for all Myles Davis! I thought it  was a cool opportunity. I would have had relationships with the media and interviews with music legends! Seeing me excited, the boss asked me point blank:

~ How much do you want?
~ What do you mean?
~ How much per year do you need to live well?

I mumbled something but I wasn't able to put a figure on it.

~ You tell me.. - I said

I accepted the offer he made, it seemed great. But what if I was prepared to figure my value? Years later I would understand that, for funding reasons, he had no interest in keeping costs low. (Italian politics, don't try to understand!). So I could have shot high! 

Millionaire until proof to the contrary

It took me years to make a psychological change and stop basing my requests on the economic standard of my social class. I have learned to value my work more, never less! As far as I know, the potential customer in front of me, it's not the small official my father was, he's by default a millionaire - at least until proven otherwise!

Time for pro bono

I hate having a rich guy pay peanuts for my art, more than I hate losing a client who can't afford it. In this case I always have time to be generous, or do some charity. How do I practically calculate the price of my paintings? Well, ask me and I will explain it to you.

Happy Art Life! -- Francesco

PS: I'm not selling anything today (check my site on weekends for that). I will just be happy to hear your comment on this post and what topic you want to read about next. 

www.francescofontana.com