The Mother of Invention

What's the secret of creativity? ~

When wearing seat belts in cars became mandatory in Italy, a stall appeared in Naples selling t-shirts with a black diagonal stripe printed on them. Don't we want to call them artists? They had a problem: heat in Naples and tickets from the cops, thus an idea was needed!  

Necessity sharpens ingenuity

This idea is not as simple as it sounds. Many novice and even expert painters think art is pure fun, and freedom of expression. However, self-expression does not take place without rules, because it does not trigger original solutions. 

In art, sport and business

Thinking of sports might help better understand. It is essential to work around the things you are forbidden to do. You can't touch the ball with your hands, not even unwillingly. Why do we consider Pelè or Maradona genius? Precisely because of their creativity, inventiveness, style and intuition in working out their way to the goal without using their hands. Oh my God,  Diego was actually accused to cheat a goal with his mano de Dios! Let's call it an exception

Challenge and divergent thinking

So in order to be creative, in art or business, we should make a set of obstacles and restrictions: what if i paint in 30 minutes? If I use only five forms? If I lay any color but the local one? If I paint with one eye closed? ... Result is unpredictable. And there lays the magic of creativity! 

This is a concept that an artist such as Larry Moore practice and shares in his What If University on Facebook  Larry reflects on this matter extensively and suggests some very intriguing challenges at times. 

Hope I was creative enough to inspire you within the limit of less than 360 words and 90 minute writing time. Please let me know your thoughts, I am likely to return on to this topic. 

Happy Art life! -- Francesco

PS. Some of this ideas are applied in my paintings. at the current Small Work Studio Sale

What price for your art? Know your value

How to ask more for your talent

~ I was around 25 when I was called by the boss I was already working for, in a famous live jazz organization. He wanted to hire me as press secretary, for he had noticed that as a junior manager of their jazz club, I had shown good communication skills and some attitude I had brought from my time in Paris and London.

Fontana with a collector in the studio

Stellar artists

At theaters and large outdoor venues, headliners were stellar names. One for all Myles Davis! I thought it  was a cool opportunity. I would have had relationships with the media and interviews with music legends! Seeing me excited, the boss asked me point blank:

~ How much do you want?
~ What do you mean?
~ How much per year do you need to live well?

I mumbled something but I wasn't able to put a figure on it.

~ You tell me.. - I said

I accepted the offer he made, it seemed great. But what if I was prepared to figure my value? Years later I would understand that, for funding reasons, he had no interest in keeping costs low. (Italian politics, don't try to understand!). So I could have shot high! 

Millionaire until proof to the contrary

It took me years to make a psychological change and stop basing my requests on the economic standard of my social class. I have learned to value my work more, never less! As far as I know, the potential customer in front of me, it's not the small official my father was, he's by default a millionaire - at least until proven otherwise!

Time for pro bono

I hate having a rich guy pay peanuts for my art, more than I hate losing a client who can't afford it. In this case I always have time to be generous, or do some charity. How do I practically calculate the price of my paintings? Well, ask me and I will explain it to you.

Happy Art Life! -- Francesco

PS: I'm not selling anything today (check my site on weekends for that). I will just be happy to hear your comment on this post and what topic you want to read about next. 

www.francescofontana.com

Alla Seconda: The Game Changer in My Style

This summer I spent some time in Berlin, my new fav getaway city in Europe. There I joined a huge gathering of 1,070 Urban sketchers and loved it! This refreshed my old love for drawing. But also the memory of another experience I had in America. 

Drawing outdoors in Berlin

Years ago I recorded a DVD in Texas about my Alla Seconda Method. It contributed a lot in changing my style in recent years, especially with regard to plein air painting.

The 4 critical steps:

1 - Wander and draw one or more sketches, even before I decide the subject matter I will paint 

 

2 - Pick the most convincing of these monochromatic studies, often the size of a credit card.  

Memory as a tool 

3 - Transfer my drawing on paper or canvas, then paint it. But most importantly, this can happen either immediately or days later, on the spot or in the studio, looking at the subject or even with my back to it.  

 

4 - My reference will only be my sketch and my selective memory. We only remember what really resonate with us, and forget worthless details. A great natural tool! 

Reinventing the scenery

Painting Alla Seconda it's my highway to creativity and abstraction. I let myself be inspired by reality, but use this approach to be taken where colors and design reinvent the scene and make it mine and unique!

Big or small make it a project

Many people think you grab a brush and start painting. I ask my students: do you know any art such as music, dance, theater, writing -- where artists do not draft a project first?  Rework it many times over? Rehearsal for hours before making it final for the audience? 

Move towards originality

If you are an emerging artist, these ideas might encourage you to move towards greater originality. And if you are not an artist but love art, you might use this angle for a better understanding of my painting.

Happy art! -- Francesco

PS. If you want to know why I call it Alla Seconda just ask questions. On this topic alone I prepared a fantastic workshop. Please consider hosting a Painting Workshop Alla Seconda. Cheers!

Obsessed with Quantity

Looking for new friends is an innate social tendency. But today, we invest a lot of energy in compulsively acquiring new contacts. It was almost a shock to discover that my phone book alone has over 1800 contacts! But how many can I hear in a day? On a good day maybe a dozen. Well below 1%! So why add more weight to my contact list? After all, how many good relationships does a person need?

We're one short of two

I have extended the same reflection to other aspects of my life. It seems mandatory to be informed about everything, to know how to do the most disparate things, from editing a video to speaking in public. Everything seems essential to be successful. And of course it's never enough. If we are not active on the latest trending social media we become invisible; if we don't apply this new type of marketing (yesterday's was a scam) we will never sell anything... In short, we are always missing one to make two!

Our hidden golden capital

Interrupting this race for a moment, I realized that in my studio I have a capital of hundreds of paintings, that over time I have gained a wealth of life experiences and soft skills, that I have built a network of people who respect me and admire my art.

So much to tell and share

So I decided. For a period of time (maybe three months, maybe a year) I may want to paint only a few art works and dedicate more conversation with those I was lucky enough to meet and perhaps forgot too soon. Taking the time to study my existing work deeper. Perhaps my masterpiece is already there, or simply there is still so much to tell and share. 

I hope these reflections inspire you. 

Happy Art Life! -- Francesco

PS. I've redesigned the home page of my website and rearranged my Collecting and Learning proposals. Please check it out and interact as much as you can. I appreciate that you let me know what you like and especially what you don't and your advise. Redesigning is still ongoing. Thank you!